The phrase "keeps under wraps" is an idiomatic expression that originated from the realm of journalism and has expanded to be used in various contexts. It means to safeguard or conceal information or details from public knowledge or disclosure. When something is kept under wraps, it is intentionally hidden or secret, often to maintain an element of surprise, maintain confidentiality, or build anticipation.
This phrase is commonly used to describe situations where individuals or organizations intentionally withhold information about an event, project, or plan until a later date or a specific moment. It conveys the notion of keeping something securely contained or covered as if it were wrapped in protective layers, preventing it from being revealed prematurely.
"Keeps under wraps" implies a deliberate act of secrecy or discretion, typically to maintain a competitive edge, protect sensitive or potentially controversial information, or to control the narrative surrounding a particular situation. This phrase is often employed in the fields of entertainment, politics, and business, where maintaining an element of surprise or maintaining confidentiality is crucial.
Overall, "keeps under wraps" signifies the intentional concealment of information for strategic, protective, or promotional purposes, demonstrating the effort to control the dissemination of knowledge until it is deemed appropriate or advantageous to reveal it.
