How Do You Spell ADVERTISING STANDARDS AUTHORITY OF IRELAND?

The Advertising Standards Authority of Ireland (ASAI) is an independent regulatory body responsible for promoting and enforcing high standards in advertising across Ireland. Established in 2October 1, 1987, the ASAI is primarily funded by the advertising industry itself, ensuring its impartiality and autonomy.

The ASAI's main objective is to ensure that all advertisements are honest, truthful, and socially responsible. It aims to maintain a level playing field for both consumers and advertisers, ensuring fair competition and protecting the interests of the public. The authority achieves this by enforcing the Advertising Standards Code, which sets out specific guidelines and rules regarding various aspects of advertising, such as content, language, claims, testimonials, and more.

The ASAI acts as a complaint handling body, investigating and adjudicating on complaints received from consumers, competitors, or any interested parties. It assesses whether the advertising in question breaches the Advertising Standards Code and has the power to request modifications or withdrawal of the advertisement if deemed necessary. The ASAI's decisions are based on its commitment to honesty, decency, legal compliance, and respect for the consumer.

Furthermore, the ASAI plays an active role in promoting self-regulation within the advertising industry. It provides advice, guidance, and training to advertisers, agencies, and media to ensure they are familiar with the Advertising Standards Code and adhere to its principles. Additionally, the ASAI regularly publishes reports and advice notes to inform and educate both the industry and consumers on prevailing advertising standards and regulations.

In conclusion, the Advertising Standards Authority of Ireland is an influential regulatory body that upholds high standards in advertising, protects consumers' interests, and promotes fair competition.