Revels (confectionery)

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Revels chocolates
Type Confectionery
Associated national cuisine United Kingdom
Created by Mars, Inc.
Invented 1967
Main ingredients Chocolate
  • Cookbook: Revels
  •   Media: Revels

Revels are a chocolate coated confectionery with assorted centres made by Mars, Inc.[1] They were first introduced into the United Kingdom in 1967.[2]

Originally, Revels had orange creme, coconut, toffee, or peanut centres, along with Galaxy Counters (Minstrels minus exterior shell) and Maltesers.[3] However, the coconut centres were later replaced with coffee creme, and the peanuts with raisins.[4]

Original revels flavours also included "Turkish Delight" which was mysteriously withdrawn about 5 years in.

Galaxy Counters

Galaxy Counters were initially available as a product in their own right, but since their discontinuation they were only sold as part of the Revels selection. In 2010, however, Galaxy Counters were relaunched under the Galaxy brand.[citation needed]

2008 'Eviction'

In July 2008 Revels started a Big Brother-style eviction campaign where one flavour from the bag would be replaced by a special limited edition flavour. Consumers were asked to nominate on the website[5] Voting closed on 9 September 2008. The flavour attracting the most votes was coffee, which received nearly half the votes cast. Raisin received around 25%, with the remaining votes spread fairly evenly among the other flavours. The coffee flavour was briefly replaced with strawberry, but returned in early 2009.[citation needed]


External links