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List of most popular websites

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This is a list of the most popular websites worldwide according to the first 50 websites listed in the global "Top Sites" lists published by Alexa Internet, as of May 16, 2018, and SimilarWeb, as of March 2018, along with its rating on the corresponding service.

Of these top 67 site listed, 21 (including the top 2 websites) are owned by Google (nearly a third). And aside from these Google sites, there are 25 that are principally based outside of the US (slightly more than a third).

Ranking measures

Alexa ranks websites based on a combined measure of page views and unique site users, and creates a list of most popular websites based on this ranking time-averaged over three-month periods. Only the site's highest-level domain is recorded, aggregating any subdomains.[1]

SimilarWeb ranks websites based on a panel of millions of Internet users, International/U.S. internet service providers, direct measurement of web traffic from data from thousands of websites and web crawlers scanning public websites.[2]

List of websites

Changes in ranking are since December 28, 2016.

Site Domain Alexa top 50 global sites
(As of May 16, 2018)[3]
SimilarWeb top 50 sites
(As of March 2018)[4]
Principal country
Google 1 (Steady) 1 (Steady) Internet services and products United States U.S.
YouTube 2 (Steady) 3 (Steady) Video sharing United States U.S.
Facebook 3 (Steady) 2 (Steady) Social network United States U.S.
Baidu 4 (Steady) 4 (Increase11) Search engine China China
Wikipedia 5 (Steady) 5 (Steady) Encyclopedia United States U.S.
Reddit 6 (Increase13) 37 (Decrease6) Social news and entertainment United States U.S.
Yahoo! 7 (Decrease1) 7 (Decrease3) Portal and media United States U.S.
Tencent QQ 8 (Increase1) 11 (Increase27) Portal China China
Taobao 9 (Increase3) 35 (Increase16) Online shopping China China
Google India 10 (Decrease3) 6 (Increase4) Internet services and products India India
Amazon 11 (Decrease3) 23 (Decrease12) E-commerce and cloud computing United States U.S.
Tmall 12 (Increase10) 51 (Increase31) Online shopping China China
Twitter 13 (Increase1) 10 (Decrease4) Social network United States U.S.
Sohu 14 (Increase3) 84 (Increase120) Portal China China
Instagram 15 (Steady) 20 (Decrease2) Photo sharing and social media United States U.S.
VK 16 (Decrease3) 21 (Decrease9) Social network Russia Russia
Windows Live 17 (Decrease6) 19 (Decrease12) Software plus services United States U.S.
Jingdong Mall 18 (Increase1) 69 E-commerce China China
Sina Corp 19 (Decrease1) 122 (Decrease12) Portal and instant messaging China China
Sina Weibo 20 (Increase4) 97 (Decrease1) Social network China China
Yandex 21 (Increase9) 16 (Decrease2) Internet services and products Russia Russia
Haosou 22 (Increase4) 124 (Decrease39) Internet security and search engine China China
Google Japan 23 (Steady) 25 (Increase2) Internet services and products Japan Japan
Google UK 24 (Decrease3) 15 (Decrease7) Internet services and products United Kingdom UK
Tmall 25 N/A[notes 1] Online shopping China China
Google Russia 26 (Increase2) 27 (Decrease5) Internet services and products Russia Russia
Google Brazil 27 (Increase2) 12 (Decrease3) Internet services and products Brazil Brazil
Netflix 28 (Increase15) 33 (Decrease9) Streaming TV and movies United States U.S.
Google Germany 29 (Decrease9) 22 (Decrease3) Internet services and products Germany Germany
Google Hong Kong 30 (Increase16) 123 (Increase15) Internet services and products Hong Kong Hong Kong
Pornhub 31 (Increase20) 14 (Increase16) Pornographic video sharing Canada Canada
Twitch 32 (Increase40) 88 (Decrease16) Streaming primarily on video games United States U.S.
Google France 33 (Decrease8) 28 (Decrease11) Internet services and products France France
LinkedIn 34 (Decrease13) 48 (Decrease4) Employment-oriented Social network United States U.S.
Yahoo! Japan 35 (Decrease12) 34 (Decrease7) Portal Japan Japan 36 (Steady) 105 (Decrease27) URL shortening for links on Twitter United States U.S.
CSDN 37 (Increase42) N/A[notes 1] Technology news and Internet forum China China
Microsoft 38 (Increase1) 68 (Decrease16) Software and technology United States U.S.
Bing 39 (Decrease7) 45 (Increase9) Search engine United States U.S.
Microsoft Office 40 (Increase18) 48 (Increase6) Online office suite United States U.S.
eBay 41 (Decrease10) 44 (Decrease12) Online auctions and shopping United States U.S.
Alipay 42 (Increase38) 155 Payment system China China
XVideos 43 (Increase74) 8 (Increase15) Pornography France France
Google Italy 44 (Decrease10) 30 (Decrease1) Internet services and products Italy Italy
Google Canada 45 (Increase3) 36 (Decrease11) Internet services and products Canada Canada 46 (Increase8) 32 (Decrease16) Portal Russia Russia
Odnoklassniki 47 (Decrease2) 41 (Decrease15) Social Networking Russia Russia
Google Spain 48 (Decrease10) 38 (Decrease1) Internet services and products Spain Spain
Tmall 49 N/A[notes 1] Online shopping China China
MSN 50 (Decrease17) 33 (Increase1) Portal United States U.S.
Google Turkey 59 (Increase6) 26 (Decrease5) Internet services and products Turkey Turkey
Google Australia 63 (Increase3) 49 (Decrease4) Internet services and products Australia Australia
WhatsApp 68 (Increase19) 42 (Decrease1) Instant messaging United States U.S.
Spotify 69 98 Music streaming United States U.S
Google Poland 72 (Increase12) 40 (Decrease5) Internet services and products Poland Poland
Google Indonesia 75 (Increase6) 17 (Decrease31) Internet services and products Indonesia Indonesia
xHamster 76 (Increase4) 39 (Increase8) Pornography United States U.S.
Google Argentina 81 (Increase20) 48 (Increase1) Internet services and products Argentina Argentina
XNXX 91 (Increase177) 9 (Increase30) Pornography France France
Google Thailand 96 (Decrease1) 50 (Increase12) Internet services and products Thailand Thailand
Naver 116 (Decrease63) 49 (Increase12) Portal South Korea Korea
Sogou 208 13 Search engine China China
Samsung 379 (Decrease31) 43 (Increase27) Technology products South Korea Korea
AccuWeather 396 (Decrease16) 53 (Increase10) Weather forecasting United States U.S.
Google URL Shortener 714 47 URL shortening service United States U.S.
Shenma 17,213 18 Search engine China China
Google Web Light 38,332 (Decrease2,104) 29 (Increase40) Page optimizing service United States U.S.


  1. ^ "How are Alexa's traffic rankings determined?". Alexa Internet. Archived from the original on November 29, 2014. Retrieved November 14, 2014.
  2. ^ "Compare Websites Traffic with SimilarWeb Analytics Tool". SimilarWeb. Archived from the original on December 2, 2014. Retrieved December 5, 2014.
  3. ^ "Alexa Top 500 Global Sites". Alexa Internet. Archived from the original on March 2, 2015. Retrieved May 23, 2018.
  4. ^ "Top Websites March 2018 All Traffic". SimilarWeb. Archived from the original on June 2, 2016. Retrieved April 10, 2018.


  1. ^ a b c No SimilarWeb rating