How Do You Spell INFOMERCIALS?

Pronunciation: [ˌɪnfə͡ʊmˈɜːʃə͡lz] (IPA)

The word "infomercials" is a combination of "information" and "commercials". It is spelled with an /ɪn/ sound at the beginning, followed by a stressed /foʊ/ sound in the first syllable, and a secondary stress on the /mər/ syllable. The last syllable is pronounced with an /ʃəlz/ sound. The phonetic transcription for this word would be /ˌɪnfoʊˈmɜrʃəlz/. Infomercials are typically long-format advertisements that provide product information and demonstration. They are often aired on television during non-peak hours, such as late at night or early morning.

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INFOMERCIALS Meaning and Definition

  1. Infomercials refer to a form of television commercial that typically runs for an extended period of time, usually ranging from a few minutes to half an hour or longer. These commercials are specifically designed to provide a detailed and informative presentation about a particular product, service, or program. The term "infomercial" is a combination of the words "information" and "commercial."

    Unlike traditional commercials, which are often limited to a brief time slot, infomercials aim to educate viewers about the features, benefits, and usage of a product or service. They often incorporate a combination of demonstration, explanation, testimonials, and persuasive techniques to capture the attention and interest of viewers. Infomercials usually follow a structured format, presenting a problem or need that a product can solve and then offering a detailed solution.

    Infomercials are commonly seen in various industries such as home appliances, fitness equipment, beauty products, kitchen gadgets, and self-help programs. They often maintain a direct-response approach, encouraging viewers to make an immediate purchase through a toll-free number, website, or by visiting a specific location.

    While infomercials have faced criticism for employing exaggeration, overselling, and other manipulative marketing tactics, they continue to be a popular advertising medium for companies seeking to reach a wide audience and generate sales. With their extended time slots, infomercials allow marketers to provide in-depth information about products or services, making them an effective tool for consumer education and brand promotion.

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Etymology of INFOMERCIALS

The word "infomercials" is a portmanteau of two words: "information" and "commercial".

The term originated in the United States in the late 1970s to describe a type of television program that combines the format of an informational or educational show with the style and persuasion techniques of a commercial advertisement. Infomercials typically promote various products, services, or programs and often involve demonstrations, testimonials, and a call to action for viewers to make a purchase.

The word "information" refers to the content or knowledge being conveyed in these programs, while "commercial" refers to the promotional nature and intent of the shows. Together, "infomercials" represent the blend of informative content and commercial advertising that characterizes this specific type of television programming.

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