Bubble Tape

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Packaging and contents for Hubba Bubba Bubble Tape, Triple Mix flavour, 2015 Australian/New Zealand packaging

Bubble Tape is a brand of bubble gum produced by Wm. Wrigley Jr. Company, introduced in 1988.[1][2][3] It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general). Today, it is still a common find in most supermarkets, although advertising campaigns for it have subsided significantly.[4]

Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed or broken off.

The white powdery substance on the gum is most likely cornstarch, which is used to prevent drying and sticking to itself.

Current flavors

Most are from Hubba Bubba

Also available in

  • Mega Roll – 10 feet (3.0 m) of Bubble Tape gum
  • King Size – 9 feet (2.7 m) of Bubble Tape gum


  1. ^ https://books.google.com/books?id=EgxrLGtHzukC&pg=PA256&lpg=PA256&dq=bubble+tape+1988&source=bl&ots=bP9vcmMAgW&sig=8dnNwfXK6Eb-7KGDL0WYSs4IW28&hl=en&sa=X&ved=0ahUKEwif87Lm04LTAhXMKiYKHT0qAQcQ6AEIMzAH#v=onepage&q=bubble%20tape%201988&f=false
  2. ^ "Trade registration information for "Bubble Tape"". Retrieved 6 Apr 2011.
  3. ^ "Article describing the creation of the packaging of Bubble Tape". Retrieved 6 Apr 2011.
  4. ^ Winn, John. "Bubble Tape – Six Feet of Fun". Racket Magazine. Retrieved 26 Jan 2009.

External links